discount

1. (v) (transitive) To sell at a reduced price. 2. (n) A reduction in price. 3. (adj) (of a store) Specializing in selling goods at reduced prices. 4. (v) (transitive) To disregard or regard as unimportant. 5. (v) (transitive) To lend money upon, deducting the discount or allowance for interest. 6. (n) (finance) A deduction made for interest, in advancing money upon, or purchasing, a bill or note not due; payment in advance of interest upon money. 7. (n) The rate of interest charged in discounting. 8. (v) (transitive) To take into consideration beforehand; to anticipate and form conclusions concerning (an event). 9. (v) (psychology, transactional analysis) To believe, or act as though one believes, that one's own feelings are more important than the reality of a situation. 10. (n) (figurative) A lack or shortcoming. 11. (n) (psychology, transactional analysis) The act of one who believes, or act as though they believe, that their own feelings are more important than the reality of a situation. 12. (v) (transitive) (rare) To deduct from an account, debt, charge, etc.